Evangelization Through Modern Media
The Church needed to adapt to contemporary communication methods to effectively reach people, recognized Alberione. He stated, “The means of evangelization are varied but the method is one: to give Jesus Christ, Way, Truth and Life”. This adaptability included using newspapers, magazines, films, and later, radio and television. He foresaw the potential of these media long before they became mainstream tools for evangelization
Embracing Modern Media
He was ahead of his time in recognizing the potential of media as a tool for evangelization. He believed that just as the apostles used their contemporary means to spread the message of Christ, modern-day believers should harness the power of new technologies and platforms. This included not only print media but also radio, television, and eventually digital platforms like the internet and social media